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Prudential Toole Peet Real Estate
#14, 3919 Richmond Road SW, Calgary, Alberta
P: (403) 240-4000
F: (403) 245-6295
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TABLE OF CONTENTS
Introduction
CHAPTER 1
New to Town: 1897 - 1905
Western Canada, The Young Man’s Country
The Galt Coal Contract
Sandstone Replaces Shacks
Barney Toole Arrives in 1894
From Clerk to CPR Land Agent
Land For The Calgary Golf and Country Club
Lifelong Community Involvement
Barney Toole Leaves the CPR But is Still Their Agent
CHAPTER 2
Building Their Business: 1905-1918
Alberta Becomes a Province 1905
13 Miles of Roadway and Concrete Sidewalks
CPR Land Sales ... and Mortgages
Loyalty Keeps the Partnership Together
Archer Toole Joins His Brother: 1909
Land Prices Soar and the First Stampede: 1912
The Subdivision Sharks
The Market Collapses: 1913
Toole Peet Moves Against the Tide
Mount Royal, A CPR Subdivision Planned Under Barney Toole’s Guidance
Known Locally As American Hill
World War I - Four Served, Two Survived
CHAPTER 3
Stop, Look, and Listen: 1918-1954
The War Ends: Back to Business
Prohibition
The Modern Insurance Agency,Sidney Robbins and George Eaton
Barney Stands By His Friends,The Lancaster Building Will Be Completed!
Barney’s Astute Real Estate Purchase
Sharing the Profits
Another Oil Boom, Imperial Oil Builds a Refinery, 1924
Llew Valentine, Always 15 Minutes Extra
Barney Toole, The Motivator
Fraud Uncovered
The Depression, Salaries Reduced
Sidney Robbins, Meticulous About Details
George Peet, A Pal Of Lord Beaverbrook and Eye Opener Bob
Toole Peet’s Advice Ignored and the Consequences
The Lucrative General Agency
The Era Ends
CHAPTER 4
“If You’ve Got Good People,
You’ll Have a Good Business.”... Bill Toole
Trading on the Exchanges
The Massier-Garner Era
Selling the General Agency
Peter Jones
The Profitable Sale of the Second Street Office
CHAPTER 5
The Stewardship of Larry Toole
A Time for Transition
Paying His Dues
1987 Meeting the Challenges
Carrying Forward the Toole Peet Traditions
Strong Instincts
Strengthening the Insurance Department
The Youthful Partners
The Agency Acquisitions
Personal Lines
The Amazing Assistants
Administration and Accounting
Reinvigorating the Real Estate Division Barney Toole and the CPR
Leduc Stirs the Residential Market
Ken Russell From Salesman to Director
Appraisals
Property Management
Dorothy Larson Today’s Real Estate Sales Manager
NEW HORIZONS
1997: PUTTING EVERYBODY’S TALENTS TO WORK
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